Ask most people to name a Dragon, and the usual suspects come up first. Jenna Meek is the reason that answer is changing: the REFY Beauty co-founder now sits in the Den as a guest dragon, with a fortune the Sunday Times Beauty Rich List recently pegged at about £52 million (The Sun (UK tabloid)). Her wealth is less public than her products. This guide sorts the documented facts from the speculation across her businesses, her marriage, and her place among the show’s better-known investors.
Age: 33 (born 1992) · Companies founded: The Gypsy Shrine (2016), REFY · Forbes recognition: 30 Under 30 · Shrine sale year: 2024 · Dragon’s Den role: Guest Dragon
Quick snapshot
- Co-founder and CEO of REFY Beauty (Cosmetics Business (industry trade publication))
- Guest dragon for the 2026 Dragons’ Den line-up (BBC Media Centre (official broadcaster release))
- Estimated net worth around £52 million, Sunday Times Beauty Rich List 2025 (The Sun (UK tabloid))
- Founded The Gypsy Shrine in 2016; sold it in 2024 (Wikipedia (community-maintained encyclopedia))
- Exact personal net worth — not publicly disclosed
- Husband’s name and wedding details
- Parents’ names
- Precise air dates of her Dragons’ Den episodes
- 2016: Founded The Gypsy Shrine (Wikipedia (community-maintained encyclopedia))
- 2020: Co-founded REFY with Jess Hunt (Wikipedia (community-maintained encyclopedia))
- 2024: Sold Shrine (Wikipedia (community-maintained encyclopedia))
- 2026: Guest dragon, Series 23 — dates per Wikipedia (community-maintained encyclopedia) and BBC Media Centre (official broadcaster release)
- REFY’s reported annual turnover exceeds £40 million (BusinessCloud (North West business publication))
- Meek’s 2026 guest slot pairs her with Susie Ma of Tropic (Cosmetics Business (industry trade publication))
- Watch how she translates REFY’s social reach into investment decisions on air (BusinessCloud (North West business publication))
Seven facts, one pattern: her public record is consistent where it matters, and thin only where the numbers get personal.
| Detail | What’s on the record |
|---|---|
| Full name | Jenna Meek |
| Born | 1992, per Wikipedia (community-maintained encyclopedia) |
| Hometown | Bishop Auckland, England, per BBC (official show profile) |
| Nationality | British |
| Known for | REFY Beauty; guest dragon on Dragons’ Den |
| Role | CEO and co-founder, REFY Beauty, per The Independent (UK national newspaper) |
| Net worth | Not formally disclosed; ~£52m estimate in the Sunday Times Beauty Rich List 2025, per The Sun (UK tabloid) |
How rich is Jenna Meek?
There is no verified number. Meek’s businesses are private, and she hasn’t published personal accounts, so any figure is an external estimate rather than a filing. The closest thing to a consensus figure is the Sunday Times Beauty Rich List 2025, which put her at about £52 million — reported in the UK by The Sun (UK tabloid).
The Independent (UK national newspaper) says she is thought to be worth between £52 million and £53 million. BusinessCloud (North West business publication) adds the strongest operational number available: REFY’s annual turnover exceeds £40 million. Her business résumé also earned her a spot on Forbes’ 30 Under 30 list, per Wikipedia (community-maintained encyclopedia).
The gap between “£52 million” and “undisclosed” is not a correction — it’s the difference between a newspaper ranking and Meek’s own paperwork. For anyone tracking her wealth, the list estimate is the best available proxy, not the final word.
None of that makes her the richest Dragon. It makes her the most searchable new one — the founder whose net worth is discussed precisely because her public filings don’t settle it.
The pattern: the discord between ranking and disclosure is typical for private founders, and Meek’s case highlights the gap between media estimates and actual filings.
What business does Jenna Meek own?
Two brands, one direction: beauty products that are simple, photogenic, and built for social media. REFY is the current company; Shrine (formerly The Gypsy Shrine) is the one she sold.
- REFY Beauty (2020–present): co-founded with Jess Hunt; Meek is CEO. It launched in November 2020 with an eyebrow gel.
- Shrine, formerly The Gypsy Shrine (2016–2024): her first venture, founded in 2016 and sold in 2024.
Business milestones:
- 1992 — Born in England.
- 2016 — Founded The Gypsy Shrine.
- 2020 — Co-founded REFY with Jess Hunt.
- 2024 — Sold Shrine.
Business milestone dates come from Wikipedia (community-maintained encyclopedia); the same profile records the launch of REFY in November 2020.
The pattern: Meek builds brands, scales them through social reach, then makes room for the next one. For a guest dragon, that’s a modern founder résumé — not the usual investor track.
How much is Refy worth?
Founded: November 2020 · Co-founder: Jess Hunt · Launch product: Eyebrow gel · Reported turnover: £40m+ annually
There is no official valuation. REFY is a private company, and neither Meek nor Hunt has announced a funding round that would set a price. What exists is an operational signal: BusinessCloud (North West business publication) reports annual turnover above £40 million.
At a beauty-industry multiple, that turnover could support a nine-figure valuation — but that is math, not disclosure. What is documented is more useful: REFY is the current engine of Meek’s wealth and the reason she has a Den seat at all.
A £40 million turnover and a £52 million personal fortune are different numbers from different accounting lenses. Mixing them up is how a private founder becomes a headline millionaire overnight — in rankings, not in filings.
The reading: REFY’s value is real but indirect — a turnover figure, not a valuation.
Who is Jenna Meek from Dragon’s Den?
Meek’s role was never a background seat. Cosmetics Business (industry trade publication) confirmed she would join the 2026 series as a guest dragon alongside Tropic’s founder Susie Ma — two beauty founders stepping into the Den at the same time.
TV Guide (entertainment listings site) adds that she launched her first venture at 20 and is the youngest guest dragon in the series. That youth is part of the pitch: she arrives as a founder who built a brand from a single product, not as a career investor.
Who is the richest dragon in the Dragon’s Den?
Guest dragons get asked about wealth the moment they sit down; regulars rarely face the same scrutiny. Here is what is actually on the record.
Three panelist entries, one pattern: the regulars’ fortunes come from decades of diversified deals, while Meek’s public wealth signal sits almost entirely in the brands she built.
| Panelist | Role | Wealth signal on the record |
|---|---|---|
| Jenna Meek | Guest dragon, Series 23 (2026) | ~£52 million estimate in the Sunday Times Beauty Rich List 2025 (The Sun (UK tabloid)) |
| Susie Ma | Guest dragon, Series 23 (2026) | Founder of Tropic Skincare; confirmed in the 2026 line-up (Cosmetics Business (industry trade publication)) |
| The regular panel | Peter Jones, Deborah Meaden, Steven Bartlett, Touker Suleyman | Diversified portfolios; Jones often cited as the wealthiest (BBC (episode listing)) |
The catch: guest dragons aren’t competing for the same wealth crown as the regulars. Meek’s value to the Den is her access to a generation of beauty buyers — a different kind of capital.
Which Dragon’s Den panelist passed away?
- Hilary Devey (Dragon, Series 2–7) died in June 2022 after a stroke, according to widespread UK coverage.
- Sara Davies left the panel in 2023; the exit drew little publicity.
Why has Sara Davies left the Dragons?
Sara Davies left the panel in 2023; the exit drew little publicity.
What illness did Hilary Devey have?
Hilary Devey died in June 2022 after a stroke.
What was Hilary Devey’s net worth?
Her peak net worth was often reported at around £100 million.
Who is Hilary Devey’s son?
Not part of the public record.
When did Hilary Devey pass away?
June 2022.
Most of the death-related searches around the Den land on Devey, whose peak net worth was often reported at around £100 million. Davies’s exit is a separate chapter — a departure, not a loss.
Who is Jenna Meek’s husband?
The honest answer: that detail isn’t public. Meek’s Instagram bio notes that she got married, but her husband’s name, wedding date, and background haven’t appeared in the coverage collected for this guide.
How old is Jenna Meek?
Age: 33 · Born: 1992 · Hometown: Bishop Auckland
Born in 1992, she fits the profile of a founder who went from first venture at 20 to a Dragons’ Den guest seat by her early 30s. The age detail matters only because it frames how fast REFY scaled after its November 2020 launch.
Who are Jenna Meek’s parents?
A founder’s family can stay private even when her products are everywhere. The absence of parental names in official profiles is normal for UK business coverage — not an oversight.
The biographical record starts at Bishop Auckland and jumps straight to her businesses. For readers used to profiles that name-check family, that silence is itself the finding.
What this means: Meek’s public life is her work. The personal details that fill most founder profiles simply haven’t been filed yet.
What we actually know about Jenna Meek
Here is the honest ledger: which parts of her story are documented, and which parts are still open questions.
Confirmed facts
- Born 1992 and raised in Bishop Auckland, England (BBC (official profile))
- CEO and co-founder of REFY Beauty (BBC (episode listing))
- Founded The Gypsy Shrine in 2016 and sold it in 2024 (Wikipedia (community-maintained encyclopedia))
- Guest dragon for the 2026 series (BBC Media Centre (official broadcaster release))
What’s unclear
- Exact net worth — not publicly disclosed
- Husband’s name, wedding date, and background
- Parents’ names
- Exact air dates of her Dragons’ Den episodes
The implication: even the best-sourced founder profiles have gaps where personal details are absent — and that absence is itself a data point.
The record, in quotes
Meek is thought to be worth between £52 million and £53 million.
Meek announced her Dragons’ Den appearance to her Instagram followers and described the opportunity as something she had been manifesting for a long time.
— BusinessCloud (North West business publication)
Jenna Meek launched her first venture at age 20 and is the youngest guest dragon in the series.
Summary
Jenna Meek’s record is strong where it counts — two brands, a confirmed guest seat in the 2026 Den, and a Beauty Rich List estimate near £52 million — and thin exactly where celebrity coverage usually fills in. Her marriage, parents, and exact net worth remain private, and that privacy is the story. For founders watching the Den, the implication is clear: study how she built REFY from one eyebrow gel to more than £40 million in reported annual turnover, or stay stuck on a net-worth number that was never hers to publish.
Frequently asked questions
What is Jenna Meek’s educational background?
Public profiles do not list formal degrees. Coverage focuses on her business record: two brands, the first launched at age 20 (TV Guide (entertainment listings site)).
How many brands has Jenna Meek created?
Public record shows two cosmetics brands: Shrine (formerly The Gypsy Shrine), founded in 2016, and REFY Beauty, co-founded in 2020 (Wikipedia (community-maintained encyclopedia)).
Did Jenna Meek sell Shrine?
Yes. Shrine, formerly The Gypsy Shrine, was sold in 2024, according to Wikipedia (community-maintained encyclopedia).
What is Jenna Meek’s official title?
She is the CEO and co-founder of REFY Beauty, per the BBC’s Series 23 page.
What is REFY’s main product category?
REFY launched in November 2020 with an eyebrow gel and has since built out ranges for brows, lips, and eyes (Wikipedia (community-maintained encyclopedia)).
Is Jenna Meek a millionaire?
By the standard of the Sunday Times Beauty Rich List 2025, yes: the estimate is around £52 million (The Sun (UK tabloid)). That figure is a ranking, not a personal filing.
How did Jenna Meek become famous?
She became known as the founder of REFY, a social-media-led beauty brand, then reached a wider audience as a guest dragon in Dragons’ Den Series 23 (Cosmetics Business (industry trade publication)).
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Oliver Jack Carter Cooper is a staff writer for EveningLedger.uk, covering UK news, politics, business and culture. He works under Editor-in-Chief Edward Langley and Managing Editor Charlotte Reeves, following the newsroom standards for sourcing, verification and fact-checking set out in our editorial policies.