Sol de Janeiro 39: Discontinued Scent Now Returning in 2025

Fragrance lovers know the sting of a discontinued scent, but for fans of Sol de Janeiro’s Cheirosa 39, that sting ignited a years-long campaign that forced the brand to bring it back. In early 2025, the brand finally listened with a limited re-release—this article explains why it disappeared, what it actually smells like, and exactly where to buy it before it vanishes again.

Price (90ml): £24.9 ·
Size: 90ml ·
Limited edition: Yes ·
Fragrance notes: Coconut, Vanilla, Praline, Sandalwood ·
Current status: Returning in 2025

The implication: Cheirosa 39’s journey from cult hit to discontinued legend shows how consumer persistence can bend brand strategy.

Eight details that define Cheirosa 39’s identity.

Has Sol de Janeiro discontinued 39?

Yes – Cheirosa 39 was first launched as a limited holiday scent in 2021 and officially discontinued in 2023, according to a report from Glossy (beauty industry publication). The brand removed it from its lineup after the initial holiday run, but the fan base never let it go.

Why did Sol de Janeiro stop making Cheirosa 39?

The product was conceived as a seasonal special, not a permanent addition. “We always intended it to be a limited release,” a brand representative told Glossy. “But the demand never stopped.” The decision to discontinue followed standard limited‑edition strategy, not poor sales.

Was the discontinuation permanent?

Initially, yes. For nearly two years, the brand gave no indication of a return. However, a sustained social‑media campaign and a waitlist that swelled to 48,000 consumers eventually changed that calculus, as reported by Glossy.

The pattern: Discontinuation rarely ends the story when passionate customers refuse to let go.

What did Sol de Janeiro 39 smell like?

Cheirosa 39 is a tropical gourmand fragrance built on a creamy, sweet base. According to the Sol de Janeiro Official Blog (brand’s fragrance platform), the scent profile combines coconut cream and toasted praline. The brand classifies it as “tropical gourmand” – a warm, dessert‑like category that sets it apart from fresher florals.

The scent was inspired by Carmen Miranda’s fruit headpiece debut in 1939, a detail the brand shared with Glossy. The result is a creamy, warm fragrance that fans describe as “cozy tropical” – not a typical beach scent, but one that evokes dessert on a warm evening.

“The perfume mist, the myth, the legend.” — Sol de Janeiro Official Blog

What this means: The limited note disclosure leaves room for interpretation, but the core coconut-praline combination drives the cult status.

Is Sol de Janeiro 39 limited edition?

Yes – both the original 2021 launch and the 2025 re‑release carry a limited‑edition label. The Sol de Janeiro Official Blog explicitly states: “Cheirosa 39 returns as a limited‑time summer offering.” There is no indication from the brand that it will become permanent.

Will Cheirosa 39 become a permanent addition?

Not currently. A brand representative confirmed to Glossy that the re‑release is “for now,” implying a fixed window. The original sell‑out and subsequent resale frenzy suggest strong demand, but the brand has not committed to a permanent spot on the shelf.

How long will the re‑release be available?

Exact end date is unconfirmed. Given the “limited‑time summer” framing, availability likely runs through late summer 2025. Stock has already been selling quickly on the brand’s site and at partner retailers.

The catch: Limited edition means the window is narrow, and the brand may not repeat the offer.

Is Cheirosa 39 coming back?

Yes – the return has been both announced and executed. Glossy reported that the re‑release went live on June 15, 2025, through Sol de Janeiro’s own website and select retail partners. The brand says the scent has not been reformulated, so buyers can expect the same tropical gourmand they remember.

When is the re‑release expected?

It is already available as of June 15, 2025. Some markets (US, Ireland) received initial stock, while UK availability appears to be rolling out.

Will it be available in all markets?

Not yet. The brand’s official website ships to many countries, but brick‑and‑mortar stock is concentrated at Ulta Beauty in the US and Boots Ireland, Lookfantastic Ireland, and Brown Thomas in Ireland, as noted in the brand’s retailer list. UK customers may need to rely on online orders from these partners.

The pattern: Even a confirmed return requires quick action, as stock is finite.

Where can I buy Sol de Janeiro 39?

Primary buying channels include the official Sol de Janeiro website and the retailers confirmed by the brand: Ulta Beauty (US), Boots Ireland, Lookfantastic Ireland, and Brown Thomas (Ireland). The Glossy report notes that the re‑release is primarily DTC (direct‑to‑consumer) and Ulta in the US.

Is Cheirosa 39 available in the UK?

UK customers can order from Boots Ireland (boots.ie) and Lookfantastic Ireland (lookfantastic.ie), both of which ship to the UK. There is no confirmed stock at Tesco or major UK drugstores. The official website ships globally, so UK residents can also buy directly from Sol de Janeiro.

Which online retailers stock it?

• Sol de Janeiro official website
• Ulta Beauty (US) – in‑store and online
• Boots Ireland – ships to UK
• Lookfantastic Ireland – ships to UK
• Brown Thomas (Ireland) – limited stock

For fans in the UK, the return of Cheirosa 39 is a rare second chance. But with limited stock and no promise of permanence, the decision to buy is urgent: get it while it lasts, or risk the resale market again. For the rest of us, the story shows that when enough people want a discontinued product, brands sometimes listen – even if just for a summer.

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